FG.

Made House a Home

  • FG Radio

  • Art Director/Concept: Christian Ramos

    Copywriter: Michaela. Cedillo

  • Introduce Radio FG to the US music streaming market as a complementary streaming service to Spotify, Apple Music, and YouTube listeners and drive downloads of the Radio FG app. 

  • We “Made House a Home” by turning a genre into shelter. FG Radio became a space for expression, identity and the creators who built it.

OOH Poster - FG makes its presence known with street level posters outside clubs and festivals in cities that shaped house, each tagged with a QR code that leads you home.

Map Activation - Listeners can QR posters to unlock a map directing them to FG House parties across key cities, turning search into discovery and arrival into celebration.

In-App extension ``Ballroom Realness” - A new station added to the FG app, honoring ballroom community that helped build house music. Because if we are making house a home in an authentic way we need to honor who built it in the first place.

POV Social Media content - Series of TikTok and IG Reels using FG’s catalog to showcase every type of house head. Everyone deserves to see themselves in the home.