Beyond the Binary
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Content Creation
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Not Just a Label
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Art Director: Christian Ramos
Camera: Christian Ramos
Model: Micaela Sofia Feijoo
Editor : Micaela Sofia Feijoo & Christian Ramos
Stylist: Caroline Peters & Christian Ramos
Glasses from “Not Just a Label”
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Create a digital campaign that redefines streetwear and fashion through a modern lens. Your campaign should spark cultural conversation, and drive engagement on digital platforms, with a specific focus on Instagram and TikTok.
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“Beyond the Binary” is a campaign for the digital brand “Not just a Label” challenging gender norms in fashion. Through short-form content, carousels, and social-first storytelling, the campaign redefines streetwear as a space for self-expression beyond binary labels.
Carousel 1 (Instagram) : “Hand in Hand” a visual metaphor for unity through fashion - accessories exchanged without boundaries, labels, or rules.
Carousel 2 (Instagram) : “Accessories that define definitions” carousel showcasing individuals styled with “Not Just a Label” redefining what expression can look like.
Clip 1 : “You’re so UNIQUE” a pointed take on gender expression, flipping the script on gym culture by placing androgyny in a traditionally masculine setting
Clip 2 : “Hand in Hand” symbolizing unity beyond identity.