The Rubble Mattress

  • Casper

  • Art Director/Concept: Christian Ramos

    Strategist: Mohammad Alshanawani

  • Develop a campaign for a brand of your choice that takes a clear stance on a pressing social issue.

  • The Rubble Mattress is a cement bed that uses discomfort to confront society’s failure to address homelessness. Each purchase donates a real mattress to a shelter, because if brands are going to sell “comfort for all,” they should help provide it.

  • Awarded: Top Dog Award (Miami AD School)

Scan to uncover the stories of those who slept there. Learn about homeless crisis. Purchase a Rubble Mattress.

See how Casper’s The Rubble Mattress makes an impact! Watch the case study below!