Open Court Edition

NBA 2K

Art Director/Concept: Christian Ramos

Copywriter: Micaela Cedillo

Graphic Design: Veronica Esguerra

Create an integrated campaign for a video game of your choice.

NBA 2K introduces “Open Court Edition” a special version of NBA 2K that honors LGBTQ+ pioneers like John Amaechi and Jason Collins with playable avatars, while also featuring #FoulLanguage, an AI system that instantly calls out and penalizes discriminatory language during gameplay.

Awarded: Silver Student Addy

(American Advertising Federation)